PRODUCT DIVERSIFICATION AS A FACTOR IN THE IMPLEMENTATION OF AN INNOVATION STRATEGY

The theoretical part considers the essence of product diversification and defines its role in theory economic growth. classification types is given, main advantages disadvantages application are revealed. In practical part, an analysis development economy Republic Belarus was carried out, as a result which high dependence on results work narrow group industries As factor increasing sustainability growth, policy proposed, considered example activities particular enterprise. particular, measures recommended to modify technical process, will increase output products with improved quality characteristics higher added value for needs related industry (in given example, use food pharmaceuticals). effect implementation presented.